PROJECT BRIEF

Develop a yoga mat bag for every workout, designed to solve for the enduring trade off between style and performance.

Aim to design an innovative yoga mat bag for the Calia Brand, combining style and functionality. The bag should cater to the needs of yoga practitioners, enhancing their experience by providing a convenient and fashionable way to carry their mats and accessories.

The Calia Athlete

The Calia athlete is a confident, active, and style conscious individual who seeks high quality, functional, and fashionable athletic wear for their dynamic lifestyle. They value performance as much as appearance, choosing pieces that enhance their workouts and can seamlessly transition into their everyday lifestyle.

DESIGN INSPO

Functionable

To support an active lifestyle, the bag should offer smart organization, easy access, and comfortable carrying. Every detail is purposeful, ensuring it performs effortlessly from studio to street.

Fashionable

A modern silhouette paired with refined accents will create a look that’s as stylish as it is versatile. The bag that the Calia athlete wants to carry everywhere, even beyond their practice.

Premium

Elevated through quality materials, thoughtful craftsmanship, and timeless design. The bag feels luxurious to the touch and is built to last, offering an experience that’s as premium as it is practical.

CONCEPTING

The Final Design

The final concept embraces a minimal aesthetic, blending Calia’s signature stitch patterns with thoughtful functionality for our enthusiasts. A wide dual-zipper opening offers effortless access, while dedicated pockets keep valuables and accessories organized and within reach.

CLO 3D

Using CLO 3D, I developed a high fidelity digital prototype to bring my yoga bag concept to life, refining both its form and functionality.

The simulation allowed for precise exploration of materials, signature stitching patterns, and proportional adjustments, ensuring a balance of aesthetic appeal and practical performance. This virtual validation process streamlined development, reduced costs, and ensured the final design embodied the Calia standard of style and function.